Vintage clothing site Vestiaire Collective taps into artificial intelligence for the launch of its Chinese, Dutch, and Swedish language websites, amplifying its presence worldwide.
The incorporation of AI has facilitated the venture to effortlessly introduce and manage additional language offerings in its clientele base and to address customer service inquiries more adeptly within these nations.
Triggered by a skyrocketing demand surge of 208% in Hong Kong over the last three years, the company has inaugurated new branches and storage facilities to bolster regional transactions.
With the addition of a Chinese website, Vestiaire Collective aims to diminish the gap between shoppers and a fashion industry that prides itself on sustainability and recycling principles, highlighting Hong Kong as a critical component in its Asia-Pacific expansion plans.
Even though the company operates across 70 countries, it only provided six localized language options up until now.
The newly harnessed AI technology streamlines the localization process and daily communication with patrons without the necessitation of additional support staff.
Following the introduction of the new languages in Hong Kong, Belgium, the Netherlands, and Sweden, the label has experienced a 200% increase in new customer acquisition in these regions.
The application of AI not only delivers more precise translations but also boosts efficiency in responding to customer queries which, in turn, enhances the quality of support and simplifies operations.
Vestiaire Collective’s Chief Operating Officer, Klemen Drole, explains that the integration of artificial intelligence empowers their team to expand language capabilities more skillfully and to refine the customer shopping experience.
“The broadened linguistic reach also helps us to foster stronger connections with our worldwide community and to explore further growth within promising markets,” Drole elaborates.
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